World Immunization Week is coming up – when should you be getting your shots?

Did you know that your annual flu shot only lasts for 6-12 months? In Australia, peak flu season is from August to September, so timing your flu shot is essential for ensuring you’re covered for the right part of the year. But why do we need the flu vaccine? And how effective is it (spoiler: highly effective) and is it the same vaccine every time? Professor in Infectious Diseases Epidemiology from Monash University Allen Cheng and Associate Professor, Discipline ofRead more

World Health Day 2017

We are healthgrey group. The name may be temporary, but we’re in it for the long haul. We live health and wellness every day. We raise awareness of diseases, educate physicians on MOAs and patients on side effects, and champion causes that keep people living longer, more fulfilling lives. Most of us are here because of personal experiences and lifelong passions. But on this day, we felt the need to step up our game. So, in honor of World HealthRead more

The future of healthcare technology

We live in a world of technological wonders and the application of these to the healthcare space is nothing short of amazing. Here are just a few of the most exciting advances researchers are investigating. The heart-hugging robot A silicone sleeve that surround the hearts of patients with heart failure. This robot both squeezes and twists, mimicking the function of the hearts muscles to restore the volume of blood being pumped around the body. Only tested in pigs so far,Read more

Top 10 Christmas ads of 2016

Christmas advertising is undoubtedly getting bigger and better every year. Whether it be through beautiful animation, clever jingles or movie trailer style films, each of the ads below have one thing in common – great storytelling. From light-hearted to heart-warming, below are 10 of the best adverts this festive season. Enjoy! 1. John Lewis   2. H&M   3. Allegro   4. Aldi   5. Marks & Spencer   6. Air New Zealand   7. Myer   8. Aldi   9. Alzheimer’s Research   And last but definitely not least, number 10Read more

Pfizer and ghg Australia raise awareness of the RA nightmare

  Living with Rheumatoid Arthritis can be debilitating. Patients deal with hot and painful joints, zero energy, and the fear their condition is getting worse. Climbing out of bed is difficult. Getting dressed can be a scary thought. And leaving the house can be a daunting task. To help raise awareness of this insidious disease, and encourage patients to talk openly with their doctor, Pfizer and greyhealth Australia have launched a new direct-to-consumer campaign, featuring TV, social and a patientRead more

Augmented Reality and Pokémon Go

Augmented Reality (AR) functions by digitally enhancing a person’s view of a physical, real-world environment by augmenting its elements using computer-generated inputs such as sound, video, graphics, or GPS data. AR technology has existed for a few years, but thanks to the new smartphone game, Pokémon GO, people are finally interested in it. While the first head-mounted displayed system using computer-generated graphics was developed by Ivan Sutherland in 1968, the term “Augmented Reality” was not coined until 1990, by aRead more

Gary Scheiner Joins greyhealth group as Executive Vice President, Chief Creative Officer

ghg | greyhealth group announced that Gary Scheiner will join the agency as Executive Vice President, Chief Creative Officer, leading the creative teams at ghg worldwide offices. Scheiner brings a wealth of expertise in the health and wellness space to the agency, including proficiency in DTC, health services, medical devices, and HCP, as well as non-healthcare categories, such as technology, insurance, automotive, and more. He has worked across direct, digital, and brand on both the national and global levels. AtRead more

Creative idea or created technology: What comes first?

We recently attended a really interesting discussion at the Vivid Ideas Festival. The topic was on ideas and technology. Do creative ideas push technology to new heights, or do emerging technologies inspire great creative ideas? Although technology is a big factor in today’s creativity, the key out-take of the discussion was the fact that you always need a brilliant core idea. You can have the fanciest state-of-the-art piece of technology known to man, but it won’t be effective unless it’sRead more