Worm Protection, Bayer

Challenge
Australian pets can’t hide from worms. They’re lurking in virtually every backyard across the country. Even though you can’t see them, worms can cause all sorts of nasty medical conditions.

Insight
Worms are a hidden danger, so we needed to put a face to the name. We created Worm Man to personify the threat of worms, while also explaining the solution to stop Worm Man turning up to Australian homes. Worm Man is a disgusting reminder to regularly treat with Bayer’s range of worming products.

Result
Worm Man has been one of Bayer’s most successful marketing properties. He has helped raise the awareness of the importance of worming and saved countless pets from worm infestations. Worm Man comes to life every year in a new campaign.