Brand Launch, Probiotic Solutions

Challenge
We’ve been cleaning the wrong way for centuries. Nasty chemicals may kill everything in sight, but they destroy nature’s precious bacteria ecosystem. We needed Australians to rethink their cleaning products with the launch of a probiotic based cleaning range.

Insight
You know those probiotic products that rebalance your stomach? That same science can be used in your home. The friendly bacteria in Probiotic Solutions sort out the bad bacteria in bathrooms, kitchens and laundries, transforming them into happy and healthy ecosystems. It’s the way cleaning your home was meant to be.

Result
We created a 360-degree campaign for Probiotic Solutions that illustrated how the range redefines cleaning. We redesigned labels, developed an extensive e-commerce website, created a huge range of marketing collateral and helped the Probiotic Solutions team structure their business plans. The launch of Probiotic Solutions has been a huge success. Look out for the range at a huge supermarket chain soon.