Self Promotion, greyhealth Australia

Challenge
Some clients weren’t aware of our extensive expertise and healthcare knowledge. We needed to grab the attention of our target audience with a unique campaign that got the phones ringing.

Insight
Google is a disaster for patient care. Instead of seeing a professional healthcare provider for the right advice, patients jump on google to diagnose themselves. greyhealth Australia tapped into the ‘googling symptoms’ phenomenon to create a humorous self promotion campaign featuring a colourful character called Doctor Gordon Oogle.

Result
We created a series of webfilms featuring Dr. G. Oogle. These videos showcased the silliness of googling medical conditions, and highlighted the fact that GHG is an expert in all things healthcare advertising – from branded and unbranded campaigns to professional and consumer communications, med education and digital solutions.