Gamification

Challenge
One of our clients has been working closely with pharmacists for over 160 years. When you’ve been in a relationship for a long time, you need to keep things fresh. We were briefed to create a pharmacy-only education platform that strengthened the relation between our client and pharmacists to ultimately improve health outcomes.

Insight
Positive health outcomes are achievable when there’s an open dialogue with pharmacists. Regular conversations about new treatments and optimal patient care can have a huge impact on lives.

Result
We created an extensive education program called Healthy Conversations, which featured a series of education modules, a pharmacy website and a fun and interactive game called ‘Fast Talking Pfrank’. Our Pfrank character guided pharmacists through the Healthy Conversations program and kept them engaged. We created the entire program, from logo design to app development.

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